By Jeroen Hovinga, Sales & Marketing Director GeeFirm
How come that Google succeeds in attracting more and more consultants? My first blog in a series that shares light on causes for the accelerating adoption of Google Cloud in the Professional Services Industry.
‘Google? Are you kidding?’ Until recently, Google did not play any serious role whatsoever in the professional services market. Project management? Finance? Collaboration? There was no Google App for that. But of late the tables have started to turn – rapidly. Professional Services organisations and consultancies are now becoming aware that Google and all the treasures that recently have been built upon and around its core technology are becoming a very interesting alternative for Microsoft, the dinosaur from Redmond.
One of the main drivers is the prevailing ‘cloud first’ IT strategy. Cloud computing is nowadays the way to go for businesses of all sorts. It is not really necessary to recap all the benefits of cloud computing for Professional Services as they are well documented in the market: more flexibility, easier innovation, seamless collaboration, to mention just a few. To put it a bit stronger: Cloud was invented by Google. Note that all the Google services were online from the very first beginning in 1997. And Microsoft? They embraced the cloud just a few years ago, light years after the start of Google Apps. Will they ever be able to bridge the gap?
FYI: the first time the term ‘Cloud’ was publicly articulated was in 2006, ten years after the introduction of Google Search. Interestingly, the term was coined by a Google executive. Eric Schmidt, then Google CEO, introduced the term Cloud in August 2006: “What's interesting [now] is that there is an emergent new model, and you all are here because you are part of that new model. I don't think people have really understood how big this opportunity really is. It starts with the premise that the data services and architecture should be on servers. We call it cloud computing – they should be in a ‘cloud’ somewhere. And that if you have the right kind of browser or the right kind of access, it doesn't matter whether you have a PC or a Mac or a mobile phone or a BlackBerry or what have you – or new devices still to be developed – you can get access to the cloud.”
In my next blog, I will look into Mobile as another strong driver for the growth of Google. Stay tuned!
Interested to know how you can innovate your Professional Services with Google ERP? Check my other blogs.