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Reason #4 why Google ERP solutions will win: verticals

26 mei 2017

By Jeroen Hovinga, Sales & Marketing Director GeeFirm

How come that Google succeeds in attracting more and more consultants? My fourth blog in a series that shares light on causes for the accelerating adoption of Google Cloud in the Professional Services Industry

In my recent blogs, I explained that the prevailing ‘cloud first’ IT strategy is one of the main drivers for the strong acceleration in the adoption of Google. Two other strong drivers are Mobile and ROI. A fourth factor is the ever expanding Google Cloud Ecosystem. There is an app there for almost everything a business needs.

War theatre

The benefits of Google over Microsoft for Professional Services organisations (PSOs) are clear enough in terms of cloud-native, mobile and ROI. However, in my opinion, it is far more relevant to monitor what is happening upon that foundation of productivity technology. Productivity platforms, solutions, and tools are generic: everyone can use them, everybody may benefit. The vertical solutions that support specific industries or roles are now the war theater. The cutting edge is found right there, in the vertical solutions – with professional services businesses one of the most ferocious battlegrounds.

As it stands, Microsoft had the upper hand. But that advantage is decreasing, as more and more apps, solutions and integrations are emerging in the Google ecosystem. Just take a look in the Google Marketplace and you will be astonished by the variety and choices. And check VOGSY, the first Google ERP app for Professional Services providers.

In my next and final blog of this series, I will look into innovation as the strongest driver for the growth of Google. Stay tuned!

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